whs main image
whs main


Worlding Hospitality Solutions

Whs is the Italian hospitality group founded by Luca Perfetto and Urbano Brini in 2006 and joined in 2012 by Patrizio Montevecchi as partner and backer.
As of today WHS comprises four brands: Florencetown, Arno Travel, Relais Villa Olmo and Diadema Winery.

florencetown discover florence


Authentic hospitality in Tuscany

Florencetown, Tour Operator, specializes in creating and planning visits, activities, events and customized experiences in Florence and Tuscany. Offering an extensive variety of top-notch experiential activities and visits scheduled on a regular basis for each day of the year, including guided visits to Museums, vespa and bike tours both in the city center and in the countryside, Florencetown was also the first Italian Tour Operator to found its own Cooking School, in 2008. The school is today a flourishing enterprise which yearly hosts thousands of tourists desirous to enjoy an insider’s view of the Tuscan food&wine heritage and experience it hands-on. Deeply tied to the city of Florence and its surroundings Florencetown also creates tailor-made customized experiences and sojourns, special-interest itineraries, private events and celebrations.

relais villa olmo

Relais Villa Olmo

Food & Wine Resort

Relais Villa Olmo is an exquisite Boutique Hotel located in the Florence hillside, near the town of Impruneta. Quintessentially Tuscan and full of natural charm the property, which is currently undergoing renovation and restoration work, aims to be a haven of Tuscan grace and of the regional food and wine heritage. Scheduled to be ready and operating by 2019 the Relais will feature 20 finely appointed stylish guestrooms and two private villas as well as a gourmet restaurant, cooking school, high-level wine cellar and a gym and Spa. The grounds will comprise a vegetable garden, vineyard, olive grove and private oil mill as well as 3 swimming pools.

arno travel tour operator

Arno Travel

since 1969

Arno Travel, Tour Operator founded in 1969, is the new WHS family member for 2017. Boasting an exceptional network of high-standard suppliers throughout the whole Italian territory and 50 years of experience in planning tours and events, Arno Travel ideates, plans and manages world-class Italian itineraries and is proud to hold preferential relationships with major US luxury tourism networks.

diadema wine


Impruneta - Toscana

Diadema, winery, founded in 2000 and world-renowned thanks to its cutting-edge Swarovski crystal bottle, produces excellent blends such as the IGT superior “Diadema” and Red, White and Rosè Damare. Diadema’s talented oenologists are now dedicated to the creation of its 2018 signature production: a Toscano Superiore aged in amphoras and a Sangiovese Metodo Classico


Contact Us

WHS s.r.l.
Via de’ Lamberti, 1 - 50123 Firenze (FI)
P.IVA (VAT) 06783120485
REA FI655890
MAIL whssrl@pec.it